VIDEO ART: vimeo.com/blackandwhiterecords/worldink
Approximately 5000 hand-made stop-motion frames in 3 minutes to listen and visualize our world. This planet is now a big incorporated industry without any rule or soul.
Consumerism is inexorably growing and we're consuming more material than what the world's resources can sustain.
Advertising is the way of making whole lies out of half truths:
Ads create a hyper-real world where commodities appear as the key to securing happiness.
The underlying message is that objects will enhance our image and ensure our popularity with others. The truth is that economic materialism provide only short-term gratification
detracting attention from a sustainably happy society.
They need stuffs to be consumed, burned up, worn out, replaced and discarded
at an ever-increasing rate.
World Ink is a loud scream to the sky to decry this situation
because we still believe that art is the best way to communicate the world's issues.
You must go deep into the mechanism to defeat the machine.